From having nothing to now building 2 businesses at 19

How did you go from idea to product? Take us through your process of starting and building your business.

For BizGen, here are the steps that I’ve been through:

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• Step 1: Find the need, for me there is a growing urge for aspiring Gen Z Entrepreneurs here in the Philippines so it’s an opportunity for me 

• Step 2: Name of the brand: something meaningful and easy to remember especially on the niche of Gen Z 

• Step 3: Creation of Digital Product: making sure that it enhances/solves some of the problems that the aspiring entrepreneurs encounter. A very good value proposition for them.

• Step 4: Funnel: for me it’s TikTok, it’s our main funnel to attract the potential customers and create a professional relationship with them and offer them the products/services that we have.

For Vextra, here are the steps that we went through:

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• Step 1: A clear business model: if we haven’t done that we can’t proceed to the other parts of the business, clarification is always top priority if you’re about to start a business.

• Step 2: Partnerships: as a brokerage agency we’ve ensured that we partner with the right ones, once you have credible partners in the industry, it solves one of the most crucial issues of a startup which is the credibility issue.

• Step 3: Funnel: we used a predominant app here in the Philippines which is facebook to market our products, gain significant leads and try to close them up.

• Step 4: USPs: We use unique selling propositions for this business, emphasizing where we’re good at and what the customer wants is always one of the best selling propositions that you can have. 

How are you doing today and what plans for the future?

When I was starting BizGen and co-founding Vextra, I knew that I needed to show up every time and give my best. We entrepreneurs must understand that everything takes time and sacrifices. The last question you’d like to ask is “How bad do you want it?” 

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Hardships are inevitable especially in the business world, you’re going to be challenged like never before. One of the mistakes that I/we’ve made is not taking action immediately and overthinking the process. When you start a business it’s okay to study things up especially the vital parts of your system but don’t make it a complicated process, embrace mistakes and learn from it and there’s nothing wrong with it!

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Focus on how you can serve people, entrepreneurs solve problems, and in order to do that, we must understand the pain points of our customers, asking the right question and having the right tonality is crucial. You should make them feel that you care for them and always remember that attitude will always determine your altitude whether in business or in life. Marketing, sales and systems are the most crucial parts of your business so make sure you make it healthy for those parts. Anticipate problems and prepare possible solutions.